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We are a full-service
brand, design and digital
marketing agency

One call and your needs are met by the team. Not some outside freelancer, or part-time hopeful. We are a 100% locally owned agency with a great mix of brand, B2B, FMCG packaging and retail clients.

Our commitment to delivering great creative and great ideas is driven by an obsession that every Critical Mass team member is a ‘creative’ and services their clients each and every day, face-to-face. This intimacy helps us to know our clients’ business and provide the solutions that we know will help them make the sale from a great idea.

How we help you


Give us the freedom to make ideas take flight. Our job is to not only do what you want but to push and exceed your expectations. Whether we are creating a new packaging range or building an entire marketing campaign, work with us and you’ll get excellence, passion and a rewarding journey we can all be proud to be a part of.


You want to stand out from the pack, challenge us to make your brand unique, and stand for something special that your market wants to engage with. A strong brand creates a value of its own – something the people want to be a part of and will choose over your competitors. The true success of a brand is in converting that promise into a sale – we get that.


Everyone wants their online presence to create an impact. The digital space is an ever-changing landscape, one that we are working in every single day. Whether it’s web development, SEO or social media as a Goggle Partner our digital marketing campaigns will engage your ideal prospects and generate more qualified leads.


Marketing – how do you reach your target market and get your message out there? There is no silver bullet; one size does not fit all. It all starts with a goal, a plan, and then the execution of that plan. Some campaigns are obvious – fish where the fish are. Others may require thinking outside of the box – we live outside of the box.

What our clients say

Critical Mass has proven to be the ideal choice to support the marketing and communication strategies of Hilton Hotels across New Zealand. The extraordinary level of creative thought and execution has naturally led to great commercial results for our hotels, restaurants, bar and spa products. The always approachable and exceptional client support has now made this agency a permanent addition to the awarded Hilton marketing program.

Glenn Watson
Hilton Hotels & Resorts

Having worked with Critical Mass for over 10 years I have found them to be a very experienced full service agency who have designed and crafted numerous effective communication pieces for our clients. With years of experience within the team, Critical Mass provide sound advice on the most effective way to reach target audiences as well as the most compelling ways to engage with them.  They are always up for the challenge of reaching even very hard to target audiences and provide integrated communication elements which meet the brief. The Critical Mass team are great fun to work with, they listen and they deliver.

Nicole Crump

Working with Critical Mass was a seamless and stressfree experience.  We needed an efficent partner to work with us within our small budget and very tight deadlines. The team took the time to understand OUR brand and OUR brand issues and didn’t push unnecessary work through just for the sake of change. Kirsten was always ahead of the game with us, understood our brand and issues like a team member, was proactive and went the extra mile to ensure projects were completed on time and within budget. It was a pleasure to work collaboratively with the team at Critical Mass.

Rachael Beattie

Get in touch

We are always happy to have a chat and learn a little more about your business




Logo creation
Brand guides
Brand building
Vehicle signage


Social media
Google partner
Video editing


Marketing plans
Media planning

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