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A powerful ecommerce website for outdoor living products

Tradewinds Outdoor Living

Expanding an Iconic Kiwi brand

Tradewinds have been a client for a long time – you will rarely sit outside at a café, tavern, or restaurant enjoying a long black, lunch or a chilled glass of New Zealand’s finest and not be sitting under an umbrella that Tradewinds has supplied.

Since being acquired by Laurie and Sharron Stewart the business has grown under this passionate husband and wife team. Sourcing new brands from Europe, and securing partnerships with Kiwi manufacturers, their product range has exploded. One of the reasons might just be the new e-commerce website we created to boost online sales and promote this growing range of outdoor living products



A key new brand – Fatboy – has transformed lots of Kiwi homes, gardens, baches and parties into happier places. And we are proud to help market and grow this brand in New Zealand. One of the ways we are helping is by creating the B2B collateral in seeking retail partners.

The core business, however, is umbrellas, and they really have something for everybody, from a premium 2.6m classic café style to a selection of more substantial 4.0m octagonal centre pole umbrellas.

Magazine, Google campaigns, brochure and flyers plus an online portal for large corporates and retail partners drive marketing.

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